Hours after hours...
Writing and writing and writing...
And you finally published your dream article wondering google will love it.
After a month...
Oops - Your SEO strategy sucked.
Traffic is slim to none, nobody is linking out to you & comments section is filled with space...
Because you're not a celebrity - nobody knows you.
You've got to find a way to make people know you're there.
Today, I'll share with you - how to do SEO when nobody knows you step-by-step.
How to do SEO?
1. Create high-quality content -
In the world of internet, you'll be recognized for the content that you serve to people.
What you serve is what you get - Tit for tat!
Creating high-quality content is at the heart of SEO. It can make or break your site. But
What is high-quality content?
High-Quality content is the one which is -
Great content meets 2 criteria - It's useful & interesting.
How to write content for SEO?
To create SEO friendly content - focus on making people happy first & then optimize it for search engines.
- Brainstorm ideas & topics
- Narrow down. Final a topic with your unique approach
- Research Deeply
- Write down your thoughts
- Take a break - Relax & edit
- Do On-Page SEO
- Proofread - Install Grammarly
That's it - Publish!
My Secrets -
1. While writing, try to sound like a knowledgeable friend.
2. Install Grammarly for proofreading.
3. Use Hemingway editor for advanced suggestions.
2. Do On-page SEO -
After creating awesome content, it's time to optimize it for users & search engines.
"On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical"
- Rand Fishkin, Moz
Here's a simple on-page seo checklist to follow -
My Secrets -
1. Make your site navigational using breadcrumbs.
2. Install Yoast SEO to make life easier.
3. Bold/Highlight your LSI keywords wisely.
Google is the smartest search engine but it's not the only one. There is Bing, Yahoo, Baidu & others etc. which are the hidden gems in 2019 as Google is getting more competitive.
To make your life easier, Entireweb is offering free search engine submission service exclusively for our members -
(10 search engines included)
3. Build Social Signals -
“Build it & they will come” is foolish. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
- Seth Godin
SEO without social media doesn't work well.
Social Signals ≠ Ranking Factor
Social Signals don't affect SEO directly but it helps your SEO efforts in -
- 1Promoting your content,
- 2Building backlinks &
- 3Building a brand
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
- Eric Schmidt, Former CEO at Google
How to do SEO on Social Media?
- 1Choose your social networks wisely
- 2Complete your profiles & optimize them
- 3Post high-quality content
- 4Establish your brand tone & personality
- 5Be social: Build connections with people
- 6Track your efforts, do A/B tests and Improve
- 7Go back to step 3 & repeat
Warning - Don't go for follower count. Social networks have 'engagement rate' factor in their algorithms.
Engagement Rate = (No. of people engaged/Total no. of followers) * 100.
Ideal Engagement rate >= 3.5%
4. Leverage Public Relations -
SEO is not merely a game of building backlinks anymore, it's all about building relationships!
In fact, nobody will link to/share your content if you haven't developed a healthy relationship with them. But how do you build a relationship when nobody knows you?
1000 true fans!
The idea is simple - Give & Give & Receive
Among billions of population, there are at least 1000 people who are highly involved in the industry of your product/service.
Wherever they are - find them out & invest your time to listen, engage with them one-on-one. As Dale Carnegie said -
To be interesting; be interested!
They will become your first 1000 true fans who will visit your site, buy from you & share your work with everyone they know which will get you to the next 1000 & continues...
My Secrets -
1. Stay active on Social Media - post frequently & connect with your audience.
2. Participate in communities & help out people for free.
3. Do guest blogging.
5. Do Guest Blogging -
Nobody knows you but your competitors are rockstars - people are crazy about them!
They rank high on google, generates a ton of traffic & their revenue numbers are skyrocketing the roof!
The best part?
There's a formula to convert your Competitors (enemies) → Friends (partners) who will link to you, share your work & help you grow fast!
So what's this magic trick?
Enters Guest Blogging!
Guest Blogging is a SEO tactic focused on publishing blog posts on similar/competitive blogs to promote our personal/corporate brand.
In fact, Guest blogging is one of the best SEO strategies which can skyrocket your rankings & traffic in 2019!
6. Hack your way into Ego Bait-
You are awesome!
"Everybody likes a compliment", said Abraham Lincoln.
Great leaders often use compliments to connect with people & persuade them to do what they want!
- Varun Gera
Ego Bait is the strategy to trigger ego's of the influencer's by placing a bait in your content & persuade them to do what you want!
The goal is to make the influencers feel better. In return, they will share your content and link back to you!
The best part?
You are also building your network i.e. what matters the most!
7. Reverse Engineer Competitors -
Have you tried everything on the planet to outrank your giant competitors but still crying?
The reason -
You don't know what your competitors have that you don't.
When it comes to SEO, you don't have to innovate to be successful. In fact, jacking the tactics and strategies of your competitors works like a charm!
Plugin your headphones & enjoy the lessons from SEO thought leaders Mr. Neil Patel and Eric Siu -
You want to rank #1 on search engines without paying bribe but you are not a celebrity.
How can you possibly do SEO when nobody knows you?
Here's the deal:
You have to make people curious about your brand!
That's exactly what we learned today: From creating high-quality content to reverse engineering competitors.
Key Takeaway - Build healthy relationships
Which SEO strategy are you planning to try in 2019?